Ford Motor Company

Experience Designer | Human-Centered Designer

September 2023-Present

Due to the confidentiality of upcoming products, I cannot share project details here. Please contact me if you would like to learn more.

Responsibilities

Managing collaborations with Google and internal teams to refine the navigation experience for an estimated 2M electric vehicle (EV) owners

Conducting competitive analysis, market research, and led internal workshops to launch features to reduce EV range anxiety

Championing the re-introduction and improvement of the EV trip-planning capabilities of the Ford Pass mobile app (2.4M monthly users)

Leveraging human-centered design, sketches, storyboards, and visual designs to develop and communicate potential next-generation truck features to leadership (CEO, VP, directors) as part of design reviews

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Masters Project | Usability Testing in Virtual Reality